Paws & Peaks

PROJECT TYPE

ROLE

Branding & Packaging

Student Project



TOOLS USED

YEAR

Adobe Illustrator
Adobe Photoshop
Adobe Dimensions

2025

Paws and Peaks is a sub-brand of Patagonia, created for adventurous pets and the humans who love to take them outdoors. Inspired by Patagonia’s legacy of sustainability and reuse, this line of recycled pet accessories is built for hiking, camping, and everyday exploration.
While rooted in environmental responsibility, the brand brings a vibrant and playful energy to its identity—showing customers that saving the planet can be exciting and joyful. Bright colors, bold graphics, and dynamic packaging reflect the fun side of adventure and eco-conscious living.


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