Conceptual Client: Zukae
Year: 2025
Services provided: Logo and Branding, Packaging
Zukae is a conceptual instant noodle brand developed from a brief by @briefcorp and @designerbriefs, which asked for a logo, packaging design, and supporting brand assets. After gathering inspiration and defining a creative direction, I explored moodboards, color palettes, typography, and illustrations before moving into sketching and refining a visual identity that feels bold, playful, and inspired by late-night neon energy.
The result is a vibrant and cohesive brand world built around a custom handwritten logo, a U-shaped bowl motif, neon-accented packaging, a dragon mascot, and marketing assets that bring the personality of Zukae to life. This identity shows how thoughtful design and storytelling can turn a simple instant noodle concept into an engaging and memorable brand experience.
The visual language of Zukae was built around bold, neon-inspired elements to capture the energy and excitement of late-night snacking. The color palette combines vibrant green, yellow, and orange tones, reflecting the distinct flavors of lime, garlic, and spicy chicken, while standing out against a sleek, slightly speckled black backdrop that evokes the glow of the night sky. These colors create a striking contrast that feels dynamic, youthful, and full of neon energy.
To complement the palette, the typography carries a modern, approachable character. The custom handwritten logo adds personality and motion, shaping the U into a ramen bowl motif, while the K2D body typeface provides clean, readable support for packaging and marketing assets. Together, the typography and logo establish a visual rhythm that is both distinctive and accessible.
Combined, the neon colors, speckled black backdrop, and type system form a cohesive identity that feels bold, playful, and alive, perfectly capturing the personality of Zukae and its vibrant late-night brand world.
For Zukae, I created a set of vibrant stickers in the neon brand colors to amplify the playful, late-night vibe of the brand across different touchpoints. These stickers complement the packaging, marketing assets, and merchandise, bringing the personality of Zukae to life in a fun and interactive way.
This approach allows the brand to extend its visual identity beyond the main packaging, creating additional engagement and recognition whether applied digitally, physically, or in social spaces. By building in these playful elements, Zukae maintains both consistency and energy across all brand experiences.
Website Design
Sometimes it’s the movement that makes a brand memorable. For Zukae, the dragon comes alive, bathing in a ramen bowl and riding waves across the neon flavors.