Client: Ellis Music Events
Year: 2025
Services provided: Logo and Small Visual Identity
This brand represents a passionate and reliable music event coordinator who brings live music to life through organization, creativity, and genuine love for the art. With strong connections in the rock and classic rock scene, he helps venues and artists come together to create unforgettable events that engage audiences and build community.
The long-term vision is to grow from supporting smaller local and nonprofit events to producing large-scale shows that become staple community experiences. The brand reflects energy, creativity, and professionalism, positioning him as the go-to expert for coordinating live music events that run smoothly and leave a lasting impression.
The color palette of glowing red, pitch black, and nostalgic beige captures the essence of rock with depth and emotion. Together, these tones express passion, energy, and authenticity, creating a visual atmosphere that feels both powerful and timeless. Typography plays a key role in defining the brand’s personality. A custom handwritten script font gives the identity its unique, crafted feel, paired with the clean and readable Lato typeface for supporting text. Together, they create a look that feels approachable, honest, and timeless.
The Ellis Music Events logo system was created for flexibility and recognition across different applications. An icon mark for simple use and quick recognition, featuring a guitar pick containing the customized letter “E” that connects with the border of the pick. The word mark presents “Ellis” in a horizontal layout with a rounded sash flag underneath containing “Music Events,” offering a clean and balanced look. The combination mark brings these elements together in a more vertical composition, surrounding the word mark and sash flag with the guitar pick shape. Keeping the form bold and distinctive by avoiding perfectly round edges. Introducing subtle breaks and irregularities adds a sense of movement and creative freedom, capturing the expressive and uncontained spirit of rock while maintaining a crafted and intentional feel.
