VIDEO CREATED BY CLIENT: FILMEDBYJORDAN
Client: Jordan Rose Nichols
Year: 2025
Services provided: Website Design & Building with Logo and Branding
Jordan Nichols is a life and event videographer and editor who had just launched her business and needed a brand identity and website to clearly communicate with clients. After a kickoff discovery call, I created several creative directions that we refined together into a final visual language built around color, typography, imagery, and shapes.
This identity became the foundation for her brand, shaping the logo, business cards, and most importantly the website, which now serves as the central platform for her work and client interactions. The result is a cohesive and approachable brand presence that reflects her storytelling craft and professionalism.
For the visual identity, we chose a muted color palette to create a calm and warm environment while ensuring the design remains timeless and does not overpower her video work. The typography system balances personality with clarity, combining a handwritten script font for the logo, a simple and clean sans serif for brand details and body text, and an elegant header font for the website and future print materials. Together, these elements create a cohesive and flexible identity that supports her storytelling while keeping the focus on her craft.
After finalizing the creative direction, I moved into creating low-fidelity and high-fidelity wireframes for the website. These wireframes were presented and discussed with the client to make sure all key information was clearly highlighted and included. This collaborative process helped us refine the structure and flow of the site, ensuring a smooth user experience with easy navigation while building trust and confidence for her potential clients. Once the wireframes and design were approved, I built the full website in Squarespace, bringing the brand identity to life in a functional and engaging way.
