LOGO ANIMATION
Conceptual Client: Lumora
Year: 2025
Services provided: Logo, Packaging, Website & Social Media
LUMORA is a conceptual supplement brand I created as a passion project to push my design skills beyond packaging. Through this project, I aimed to explore designing not only minimal, one-color packaging but also marketing materials, social media content, and brand storytelling. LUMORA became a way to experiment with simplicity, visual clarity, and how thoughtful design can elevate wellness products.
LOGO VARIATIONS
The LUMORA logo is inspired by light, energy, and balance. The sun icon represents vitality and calmness, reflecting the brand’s mission to provide both energy and relaxation. The wordmark is based on Raela Grotesque and customized with rounded inner corners and sharp outer edges to create a balance between softness and strength. Lowercase letters bring a modern, minimal look, while carefully adjusted kerning gives the typography room to breathe, letting the design feel open and light. Together, the icon and type create a clean and contemporary identity that embodies the brand’s core values.
ATTRIBUTION ICONS
WEBSITE LANDING PAGE
