Conceptual Client: Nutty by Nature
Year: 2025
Services provided: Logo and Branding
Nutty by Nature is a conceptual peanut butter brand developed from a brief by @briefclub, which asked for a logo, packaging design, and additional supporting assets. After collecting ideas and creating a moodboard and creative direction, I moved into sketching, illustrating, and refining a visual identity that feels both cheeky and organic.
The result is a playful yet minimalistic brand world built around a custom logo, a fun peanut mascot, packaging design, and advertising assets that bring the personality of the product to life. This cohesive identity shows how strong storytelling and design can transform even a simple concept into something engaging and memorable.
The visual language of Nutty by Nature was built around earthy, organic elements to capture the natural essence of the brand. The color palette combines creamy beige, warm orange, earthy green, and deep maroon, tones inspired by peanuts and their environment. These colors balance warmth and freshness, reflecting the organic qualities of peanut butter while keeping the overall look playful and minimalistic.
To complement the palette, the typography carries an earthy, hand-crafted character with subtle rough edges that feel approachable and natural. The logo typeface Super Earthy was customized into a more dynamic and fluid form, adding motion and personality while maintaining the integrity of the original font. Paired with the clean and organic body typeface Wavere, the typography creates a visual rhythm that is both distinctive and easy to read.
Together, the colors and type system form a cohesive identity that feels authentic, cheeky, and grounded in the organic story of the brand.
For Nutty by Nature, I created three logo variations to ensure the brand can adapt across different platforms and formats while staying consistent and recognizable. The primary logo works as the full expression of the brand, while simplified and alternate versions were designed for use in tighter spaces such as social media profiles, packaging stamps, or smaller print applications.
This flexible logo system allows the identity to remain clear and effective whether it is applied digitally, in print, or on large-scale advertising. By building in adaptability, the brand maintains both usability and consistency across all touchpoints.
Website Design
A little motion goes a long way. Even small animations can make a brand feel more alive, playful, and engaging, which is exactly what I explored with my Nutty by Nature mascot.