Trail Creek Outfitters

This onboarding experience for Trail Creek Outfitters (TCO) was designed to help users quickly and confidently find the right gear for their next adventure. The project began with user research and the creation of a comprehensive style guide—including font sizes, button states, and a color palette centered around deep blues with warm orange and yellow accents to evoke trust, energy, and the spirit of exploration. With a full set of components in place, wireframes were developed for both a homepage and a guided questionnaire, streamlining the gear selection process. Once layouts were finalized, colors and interactions were applied to bring the design to life and ensure a seamless, responsive experience across web and mobile screens.